Events.

Social can be tough. Social for events is a whole other kettle of fish.

You have to be everywhere at once, you have to be brave enough to fight your way through the crowd to get the best vantage point, and you need to create content that speaks to the people who are in attendance AND to those who aren’t.

You’re constantly adjusting your strategy in response to what’s happening around you. You’re upholding brand standards and fulfilling sponsor requests. You’re answering questions and acting as customer service in the DMS.

Not to mention you’re doing this while also posting in real time.

It’s crazy.

And it’s so much fun.

I consider events to be my speciality. Over the past 10 years, I’ve developed a formula to foster a sense of FOMO in everyone watching at home…there’s no way they’ll miss the next event on my watch!

Here are some of my favourite events I’ve worked on!